Holt says, adding that people are largely familiar with chiropractic care to help recover from injuries or symptoms like low back pain, neck pain, headaches or other issues triggered by wear and tear to muscles, nerve or joint movement. These issues are most frequently caused by sports injuries, workplace injuries, auto accidents, poor posture over time or other incidents.
But patients also turn to The Joint for another, less understood benefit of chiropractic care: regular treatments designed to maintain health. When care is part of a routine, the body can better respond to all the stresses it experiences throughout the day, says Holt.
In fact, a new brand campaign launched last year, called “You’re Back, Baby,” is designed to tell real patient stories focused on not only everyday pain relief, but also the benefits of incorporating regular treatments into everyday life.
“Much like brushing one’s teeth or working out, this is a proactive approach to health that seeks to prevent injury from occurring in the first place,” Holt says. “These benefits of chiropractic care are less understood but make sense when one considers all the other self-care routines that lead to improved quality of life.”